Scope Of Programmatic Buying In Healthcare Marketing

Data management programs enabled with technology has completely changed the way marketers buy media today. More and more companies are embracing technologies that facilitate media transactions in real-time and at a granular level. Programmatic buying ecosystem is at the core of this revolution and has triggered a paradigm shift from a conventional non-personalized mass media buying to targeted ad placements based on user behavior.

Programmatic buying means sale and purchase of media in real time in an automated manner through software and algorithms. Automation is real time and accurate to such extent that it not only saves time but also improves efficiencies in terms of ROIs and reaching a target audience with laser-guided precision.

While Programmatic buying has not yet taken the healthcare domain by storm, a buzz around the topic has started getting louder in recent times.

Media buying in healthcare quintessentially has been done in a traditional manner through sales teams approaching publishers either offline or online and then go through a long process RFQs, negotiations, preparing artworks and specs modifications, purchase indenting, vendor onboarding and eventually releasing payment. And all this convoluted process has to go through before the ad is even published. Hence there is a lag between purchase intent and actual media release. And that is what Programmatic is good at solving.

So how does Programmatic buying works and why hasn’t it caught the imaginations of healthcare marketer yet? Let us dig into details.

How does Programmatic Buying Works? The Programmatic Ecosystem

First, let us understand some commonly used terms used in the Programmatic Buying world and also how the Programmatic ecosystem actually works.

Step 1:

When a user clicks on a web page that has an advertising space on it, the publisher of the web page sends a cookie to user’s web browser (Chrome, Internet Explorer, Bing… whichever).

What is Cookie: Cookie, in simple terms, is a small data file that is sent from publisher’s web server to user’s web browser which serves to establish user’s identity

Step 2:

In case an inventory (advertising space on a web page) is available for sale, it triggers a request from publisher’s Ad Server to their Supply Side Platform (SSP) to fill the Ad slot

Definition of SSP: You may think of Supply Side Platforms (SSPs) like a library or storehouse of Ad Inventories available for placing your advertisement. It is a platform that connects sellers (web sites, blogs, directories etc.) with buyers or advertisers who compete against each other for available Ad space.

Some of the well-known supply side platforms are AppNexus, PubMatic, AOL or Google’s DoubleClick Ad Exchange.

Step 3:

SSP then issues a bid request to Demand Side Platform (DSP). This bid request contains information about the user who is about to see the Ad like her demographic profile, browsing history, etc. This information helps DSPs to make an informed decision about a user before making a bid.

What is a DSP? : Demand Side Platform or DSP, as they are referred in programmatic world, is a doorway to purchase advertising space in an automated fashion. Think of DSPs as advertiser’s gatekeepers who matches inventories with buyer’s marketing objectives. DSPs make bidding decision on behalf of a buyer after evaluating parameters like publisher’s profile, ad placement, the floor price of available impression, etc.).

Some of better-known DSPs include DoubleClick Bid Manager by Google, AdMission, MediaMath etc.

Step 4:

Based on the algorithm, DSPs assesses inventories to determine how valuable the impression is and whether to participate in the auction on behalf of an advertiser. If DSP decides to participate in bid auction, it sends a bid response back to SSP

Step 5:

SSP gathers all bid responses and picks a winner based on the second-price auction, that means, the one who bids slightly above the second highest bidder.

Step 6:

SSP notifies winning DSP and the DSP, in turn, sends Ad serving code to SSP. Finally, SSP passes on Ad serving code to user’s browser and renders the Ad. The Ad is then served along with other content on a web page.

Best Buy to Let Mortgage Calculators

Want to increase your profits as a landlord? Learn how by finding the best buy to let mortgages. And whilst the Bank of England base rate is retained at just 4.5%, now is still a very good time to be considering property investment or simply refinancing any buy to let properties you already have to release equity for future purchases.

It would be easy to start saying just how easy it is to become a landlord and earn income from UK investment property and how you can simply sit back and watch the profit tumble in like a cascading waterfall. The reality is that there are a number of key issues that you will have to be involved in to ensure your investment property portfolio works to its optimum. With tenants to source and vet, an investment property to maintain, buy to let mortgages to arrange, letting agents to manage and accounts to monitor, it does take a certain level of commitment. So if you are still keen to have a slice of the much talked about property game then you will want to read on to find out how to get started?

Despite the negative press that the housing market experienced at the beginning of 2005, there are a number of reports circulating that suggest that figures have shown an increase towards the end of the year. This is of course good news at the end of what some predicted would be quite a difficult year in the housing market. There is of course the question of what will happen in 2006 and the property market. It is never a precise prediction as there can be many influencing factors but what we do know for certain is that over the last few months we have seen interest rates stabilize and property pricing stablising as a result of this.

So does that mean we should avoid investing in property until the market starts to increase again. In some respects many people might suggest that investing in property at any time is a good investment. When you consider that historically property has doubled in value, and sometimes tripled in value, every last 10-15 years, then it is likely to see you a good return on your investment if you are prepared to take a long term view. Plus, there still remains a high level of activity from Landlords and investors alike with a number of buy to let mortgage providers suggesting record levels of applications being received. For those looking for a get rich quick overnight scheme, then this is not for you. But when you consider the long term gains, it might be worth reading on and don’t forget that it is worth doing plenty of research and finding out as much as you can about investing in property.
During a rising market, a property investor may decide to use this window of opportunity to release some of that equity realized in the value of the property, to use for additional property investment. However, the property investor is less likely to use that capital released during a rising market. Instead, the landlord will wait until the market has re-stablised itself or experiencing a decline. At this point, they will then use this window of opportunity to purchase lower priced property and the circle continues. That is why property investors are in it for the long term and why they see the market as being profitable to them in all conditions. And when you consider that property prices only need to increase by an average of 4.4% year on year, it is easy to see why this type of investment is so achievable.

Successful property investors will do a lot of research on areas that they believe will become property hotspots and areas which are less likely to perform. There are many areas experiencing high levels of growth and financial investment with a lot of regeneration programmes in place or planned in the future. Even by simply monitoring publications such as Construction News can give a good indication of where new commercial premises are being built which can be a good indicator of new businesses moving to the area which it turn can lead to an increase in demand for property locally.

It is the general consensus that interest rates have stablised and there is even speculation of a drop but either way, they have been steady for a good number of months now. Slower capital growth does result in buyers having to put more effort into managing and developing their portfolios. And more importantly making a profit from property. Buying property at discounted prices can be done but you must do your homework to make sure they are genuine discounts and incentives. And don’t forget that in a slowing market, vendors will be more likely to listen to your offers. Albeit if they are a bit cheeky. In particular, you can use the negative press that is often surrounded by the property market to your advantage. For example when the media are circulating stories of a dropping property market, then vendors are even more keen to listen to your offers.

How to Get Started in Buy to Let

o Do as much research as you can. You can even get some free publications including Free Buy to Let Guides
o Find out what properties are selling for. A good way of doing this is by contacting estate agents and researching on the internet. A good way is to look at property house price websites.
o What is the level of demand for rental properties in the area
o What type of property is most in demand. For example, if it is a university city, then the demand for shared student accommodation may be much higher than property for professional sharers.
o Find out what rent is being achieved on those properties and the likely time to get the property let out. Speak to letting agents and local businesses that may be letting properties already in the area.
o Raising deposits for your investment properties, may be easier than you think by releasing equity from any of your existing properties.

So how Do you know if you have bought a good investment

Well there is always an element of risk but providing you follow the main logic you should eliminate most of them. It is also important to make sure you continue to review your buy to let mortgage funding on a regular basis as this can have a big impact on your success and cash flow. As we have said above, the property market can rise as well as fall so providing that you have some cash funds in the bank to help you through any tougher market conditions then you could reap the rewards in years to come. But it’s important that you calculate these carefully into your projections to ensure that whatever funding you may need to input into the investment property that it will be outweighed by the eventual gain.

Providing that you are buying a good quality property in a good area with strong rental demand then it’s worth considering. Don’t just buy a property because it is cheap. You might buy a property at a very discounted price, but if you can’t let it, you could find yourself covering the buy to let mortgage payments for months to come which will see a big dent in your profits. Find out why it is cheap. Is there an increase in crime in the area, have plans been submitted for a large industrial unit to be built behind the garden etc, etc. Do your research. And don’t be afraid to develop a property for profit. Buying at the right price, in the right area and doing the right renovation on the property, can also see you return a decent profit. Re-financing the property on completion and letting it out could give you the best of both worlds.

Having taken into account all the considerations above, to calculate if it is a good investment, you need to ensure that your annual rental income exceeds the cost of your monthly buy to let mortgage repayments and maintenance costs. And it is more likely that your annual rental income will be stronger if you select an investment property in area with a strong and growing rental demand as it is less likely that you will experience rental voids and be supplementing the monthly buy to let repayments.

So in conclusion the property market is likely to remain a prime choice for property investors as long as they are will to commit to the long term.

Firstly, you need to establish if this is the right time for you to become a landlord and how much it is going to cost you. Can you afford to tie up money in a property? If the worst comes to the worst, can you afford to lose that money?
Before you agree on the purchase price of a buy to let property, it is important to find out from local letting agents, what the likely rent could be. They should be able to let you know which types of property are in highest demand and which areas are the most sought after for tenants. If you need to find out whether your potential buy to let is looking like a good investment, ask your broker/lender to work out the yield (ie the money you are investing and the rental income you will receive) on the property against what your repayments are likely to be. I you are investing in an up and coming area, it could still be a viable investment despite the figures not looking too healthy today. If you believe that the area will be having a lot of other investment or new businesses moving in, then there is the possibility that the surrounding property market will have a positive knock on effect. When the valuation is carried out on the property, the surveyor who visits the property will also be expected to give an assessment of the expected rent as well as the value of the property.

When To Get A Pay Day Loan

Cash… Sometimes it is a 5 various-letter term! If cash is something, you require even more of, you may want to look at a pay day loan. Prior to start with the two ft, make sure you are producing the very best selection to your situation. The following write-up consists of information and facts you can use when thinking about a pay day loan.

Before applying for any payday loan have your documentation to be able this helps the financing firm, they will likely need evidence of your wages, for them to assess your ability to spend the loan back again. Take things just like your W-2 type from operate, alimony monthly payments or proof you might be receiving Interpersonal Protection. Make the most efficient circumstance possible for oneself with proper documentation.

In case you are considering you will probably have to default over a payday loan, reconsider that thought. The loan firms acquire a lot of data by you about such things as your workplace, as well as your street address. They are going to harass you constantly till you receive the personal loan paid off. It is best to acquire from loved ones, sell issues, or do whatever else it will require to merely spend the money for loan off, and go forward.

1 crucial hint for everyone searching to get a payday loan is just not to accept the first offer you get. Payday cash loans are certainly not the same and although they usually have terrible rates, there are some that are better than other people. See what types of provides you may get and then choose the best one.

There are actually state laws and regulations, and polices that exclusively protect online payday loans. Usually these companies have realized approaches to work close to them officially. If you do sign up to a payday loan, usually do not think that you are capable of getting from it without paying it well entirely.

A great idea for everyone hunting to get a payday advance is always to stay away from supplying your information to loan provider complementing websites. Some pay day loan sites match up you with lenders by sharing your data. This may be quite dangerous as well as direct to a lot of junk emails and unwelcome calls.

Prevent considering it’s time and energy to relax when you receive the pay day loan. It is essential that you continue your forms convenient, and constantly keep in mind the expected day of your loan to help you shell out it back again by the due date. Should you neglect to meet up with your repayment time frame, you may incur more fees and be vulnerable to collection proceedings.

A greater option to a payday advance would be to commence your personal urgent bank account. Put in a bit cash from each and every paycheck until you have an excellent amount, including $500.00 or more. As opposed to strengthening the high-interest fees that a pay day loan can get, you may have your personal pay day loan right on your banking institution. If you wish to make use of the dollars, commence saving once more immediately just in case you will need urgent money down the road.

Demand a wide open conversation route along with your loan company. Should your cash advance loan company can make it seem nearly impossible to go over the loan by using a person, you may then remain in a bad organization deal. Reputable companies don’t operate by doing this. They may have an open line of communication where you may seek advice, and get feedback.

Keep in mind that you have specific privileges by using a pay day loan assistance. If you think that you may have been dealt with unfairly from the loan company in any respect, you can submit a complaint along with your status company. This is certainly to be able to push these to comply with any guidelines, or situations they neglect to fulfill. Usually read through your deal very carefully. So that you know what their responsibilities are, together with your individual.

Whenever you produce your family budget, you have to focus on staying away from any more financial crisis situations. Don’t presume everything is fine simply because you might have financial alleviation right now. You will have to reimburse the money.

If you get a payday advance, make sure you have your most-latest shell out stub to demonstrate that you will be hired. You should also have your newest bank declaration to show which you have a present available bank account. While not always needed, it would make the whole process of getting a personal loan easier.

When you obtain a pay day loan, you might be definitely getting your next salary as well as shedding several of it. Alternatively, spending this cost is sometimes essential, in order to get through a restricted squeeze in daily life. Either way, knowledge is energy. Ideally, this information has motivated you to definitely make informed selections.

How To Shield Your self When Thinking About A Payday Loan

It’s dependent on simple fact that pay day loans have a terrible track record. Everyone has listened to the horror stories of when these facilities go awry as well as the pricey final results that occur. Even so, within the proper conditions, payday cash loans could quite possibly be advantageous for you. Here are a few suggestions that you need to know well before stepping into this sort of purchase.

If you’re thinking about trying to get a payday advance, fully grasp the importance of making payment on the loan again by the due date. Once you expand a loan, you’re only paying out a lot more in curiosity which may tally up rapidly.

Be very careful going above any kind of cash advance. Usually, men and women think that they will pay out on the following pay out period, however bank loan winds up receiving larger and larger until finally they are kept with very little money arriving in from the income. They are found within a cycle exactly where they are unable to spend it back.

The easiest method to manage pay day loans is not to have to adopt them. Do the best to conserve a little money each week, allowing you to have a one thing to tumble again on in desperate situations. When you can preserve the money on an urgent, you will remove the requirement for utilizing a pay day loan assistance.

Pay day loan organizations will continue to work throughout the laws and regulations to charge a fee the greatest sum. Charges will amount to nullify a minimal monthly interest. The normal twelve-monthly percent amount (APR) on the cash advance is a huge selection of %, that is 10-50 instances the regular APR for any personal financial loan.

If you’re searching for inexpensive payday loans, try get financial loans which can be in the lender immediately, not the lenders offering indirect lending options with another person’s dollars. Credit from indirect loan providers can add quite a few charges in your bank loan.

In case you are thinking of obtaining a pay day loan, ensure that you have got a plan to obtain it repaid right away. The borrowed funds firm will provide to “enable you to” and extend your loan, in the event you can’t pay it back without delay. This extension costs you with a payment, plus extra fascination, thus it does nothing good for you. Nonetheless, it makes the borrowed funds firm a nice income.

A greater alternative to a pay day loan would be to commence your personal urgent bank account. Place in a bit money from every income until you have an effective sum, for example $500.00 or more. Instead of accumulating the top-attention service fees that a payday advance can get, you can have your own pay day loan appropriate in your financial institution. If you want to take advantage of the funds, begin preserving once more immediately in the event you need to have urgent resources later on.

If you make application for a payday loan, ensure you have your most-the latest spend stub to prove that you will be utilized. You must also have your most up-to-date financial institution declaration to prove you have a existing open bank checking account. While not always needed, it will make the whole process of getting a financial loan much simpler.

Make sure you stay up-to-date with any tip modifications in terms of your payday advance financial institution. Laws is obviously getting transferred that modifications how creditors are permitted to work so be sure you fully grasp any guideline alterations and how they have an impact on your bank loan before signing a binding agreement.

Whenever you haven’t repaid a payday advance in the past, don’t remove an additional! Even when you come to feel you want a personal loan, consider your history and realize this may not be a wise selection.

Read the fine print prior to getting any financial loans.

Seeing as there are normally extra fees and terms hidden there. Many people create the blunder of not doing that, and they turn out owing much more than they lent in the first place. Make sure that you realize entirely, nearly anything that you will be putting your signature on.

Right now you have to be well informed about online payday loans and you also should be able to make use of them responsibly. People need dollars from time to time. The best method for getting out of problems would be to weigh your monetary possibilities.

Athens City Breaks Guide

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For more than 3500 years  Athens  has been attracting visitors. Rich in history and home to one of the most famous buildings of the world – the Parthenon, which represents the golden age of  Athens  urban planning, it is impossible to compete with the impressive architecture of the  city . Apart from being just a tourist spot,  Athens  is also home to more than half the population of Greece.  Athens   city  breaks will surely help you know about this extremely beautiful city.

You are sure to fall in love with the jumbled and elegant skyline of neoclassical facades, whitewashed sugar-cube houses, the Plaka quarter – a colorful mixture of flea markets and antique shops, markets that have stalls piled with huge tubs of olive, fresh fish and well stocked tables laid out of the pavement tavernas.

The acropolis is one of the places visited most by tourists. It provides the best of classical architecture that you can find anywhere else in the world. You find the slender ionic columns of the Temple of Athena and the six female caryatids of the Erechtheion included in the satellite buildings. Theater had a great role in ancient Greece. The Roman theater of Herodes Atticus still stages summer shows for theater enthusiasts. After having a cultural feast at the Acropolis, you can visit the Benaki Museum where you can kindle your curiosities, and the National Archaeological Museum will keep you occupied for days. If you are looking to take a break from the hustle of the Athenian life, a peaceful walk along the 40 acres of the National Gardens is the best.

It is believed that modern  Athens  was born in 1834 and restored as the capital of the newly independent Greece. After the second world war, a massive expansion took place that was funded by American money. The Mediterranean climate was responsible for the high temperatures in the city. Pollution and excess traffic were some of the problems that  Athens  began to face. Visitors and philosophers felt that the architectural excellence were overshadowed by the urbanization. However, more than 3 million people visit this city each year and have a quick look at their favorite places.

Apart from the celebrated classical sites, the city
also boasts of Byzanthine, the medieval and ninth century monuments and some of the famous museums in the world. You will also appreciate some of the areas that are immersed in surprisingly natural beauty. Though there is heavy traffic, the village like qualities are very evident in their cafes, markets, tavernas, and in the maze streets surrounding Plaka.  Athens  is also known for its fine restaurants and colorful and varied night life. The port at Piraeus and the metropolitan area are economic powerhouse and industrial areas of Greece. The Olympics in 2004 brought in many new developments that included an airport, new sports venues, extension of the metro system, up-gradation of hotels and renovation of many top museums.

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The Land of Athena

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Have you ever been to the land of Athena? Come join us on our tour to Athena. We begin the tour at your luxurious Grande Bretagne Hotel. From your balcony, you can see The Changing of the Guard which takes place in front of the Parliament. It is quite a unique show! Fifty two National Guardsmen (in white uniforms) accompanied by a marching band, walk down the street. From the identical vantage pointe you can view the Changing of the Guard which is in front of the Unknown Soldier’s monument. This is a wonderful event to witness on Sundays! I have seen this event countless times. The King George Palace also stands across from the Parliament. This hotel can be seen with a similar vantage point, but the Grande Bretagne Hotel is a bit more regal in appearance. In addition, the national gardens are across the street at the Syntagma Square which is where Athenians take a walk and relax during the summer days.

The real estate areas of these properties are called Herodou Atticou which is the most expensive in   Athens . Impressive views of the Acropolis will be seen on top of a beautiful hill with the  city  of  Athens  as a backdrop. Do you enjoy taking photos? This is definitely the spot. Let us go to the entrance of the Acropolis and tour the Parthenon (constitutes a masterpiece of architecture that is renowned worldwide), and the Temple of  Athens  Nike, and other fascinating and historic sites on the “Sacred Rock” overlooking the  city  of  Athens . Did you know that the Acropolis was for many centuries the most important religious  centre  of the  city  of  Athens ? The archeological sites are universal symbols connected with the birth of democracy. And did you also know that  Athens  received its name because of Athena who as become the goddess of wisdom and peace in ancient times? Obviously there is much to see and ponder about in  Athens , especially The New Acropolis Museum is housed on the grounds of the Acropolis and is one of the best museums in the world. This new museum is set in a characteristic neoclassical building. It contains recently a refurbished collection of ancient Greek art and artifacts including more details about the goddess of Athena. This is a must see! You will be amazed at these antiquities.

We also won’t let you miss the other sites: The Dionysus Theatre, the Stills of Olympian Zeus, the Roman Agora, the Greek Agora and the Keramikos. The Museum of Cycladic art and The Benaki Museum and the National Archaeological Museum are also quite significant. How about the Kallimarmaro Stadium? It was originally made out of marble. The Marathon runners of the 2004 Olympics ended their journeys in this stadium. Can you imagine what it would be like to sit in the stands of this stadium? Let’s go in and sit!

In addition, did you know that there is a monument across from the Hilton Hotel? Another important monument we will see is the Marathon man which is made of fiber glass and is located across from the hotel. The “Marathon Man” was built in dedication to the Greek soldier Philidippides who in 490 BC ran from the town of Marathon to  Athens  (about 26 miles) to announce that the Persians had been defeated. He shouted “Nenikikamen” which means “We won” in ancient Greek and then he collapsed of exhaustion and died.

After visiting the above venues, we will visit Lycabettus Hill, passing through the Kolani Square which is in the Soho area of  Athens . Athenians gather in this square to have Greek coffee and chat in the nearby cafes. It also has some of the best shopping stores of known fashion designers. The drive up Lycabettus Hill is the tallest hill in  Athens . It reaches 277 meters and on its peak lays a small white Greek Orthodox Church of St. George which was built in 1852. Near the Greek Orthodox Church stands the St. George Lycabettus is another luxury property. This is another photo opportunity! We then head to the Plaka area where you can spend more time shopping and eating. According to a recent theory, the Plaka owes its name to the large stone slab found in the area of the Church of St. Alexandria. Plus, the best eatery is on the top of a hill, called the Csarda Taverna.

After spending some more time in the Plaka, we travel to the outskirts of  Athens  towards Cape Sounion along the coastline of  Athens . Before reaching Cape Sounion, we will stop at Lake Vouliagmeni which stands at 40 centimeter in elevation and its water maintains a constant 2.4 degrees year-round Celsius temperature. Due to the healing properties in the water, the Athenians swim here all year round.

Cape Sounion has the ruins of the Temple of Poseidon which was built in 444 BC. The view from the temple is spectacular. I never tire of the views. Here you will be able to enjoy the most beautiful sunset. There is a lovely taverna called Akrogiali in Palea Phokea on the way to the cape where we can enjoy lunch or dinner over-looking the blue waters of the Saronic Gulf. The five star Recital Cape Sounion Hotel is located in one of the world’s most celebrated archeological sites. This is another one of our most traveled Luxury Greece tours. After seeing Cape Sounion, you will return again and again as we do!

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Athens Syntagma Square – Athens City Center

The heart of present day Athens is fashionable Plateia Syntagmatos which lies below the imposing mass of the Old Royal Palace. Plateia Syntagmatos, which translated means Constitution Square, commemorates the constitution granted by Othon I in a proclamation from the balcony of the Palace on the night of 3rd September 1843.

The OLD ROYAL PALACE, which since 1935 has housed the Parliament, was designed as the residence of King Othon, at his own and his father’s expense, by the Bavarian architect Friedrich Garther and built between 1834 and 1842.

At the foot of the west facade of the Old Palace is a large square bounded on three sides by walls on which, in evocation of the ancient custom of hanging the victor’s shield in the temple, are set bronze shields flanked by the names of the many victories won by Hellenic arms since National Independence. Built into the center of the retaining wall is the TOMB OF THE UNKNOWN SOLDIER, a relief impressive in its simplicity, which depicts a dying hoplite. This work is by the sculptors Constantinos Demetriades (1881-1943) and Phokion Rok (1886-1942), and was unveiled on 25th March (National Independence Day) 1932.

South of Plateia Syntagmatos lies Leophoros Amalias, which is so called after King Othon’s consort, who, with the horticulturist Friedrich Schmiedt, created the delectable retreat adjoining the Old Royal Palace that we know today as the NATIONAL GARDEN. The National Garden is open daily from sunrise to sunset and the shade of its multitudinous trees provides a cool and peaceful oasis in the heart of the city.

On the east side of the Garden are the busts of Capodistrias and Jean-Gabriel Eynard, a great Swiss philhellene who donated large sums of money to the cause of Greek Independence. Both these busts are the work of the famous Pelopennesian loannis Kossos. Other busts in the National Garden are those of three leading Greek poets of the 19th century: Dionysius Solomos of Zante, who is considered the national poet; Aristotle Valaoritis, also a native of the Ionian Islands, and Jean Moreas, which was the nom-de-plume of loannis Papadiamantopoulos, an Athenian who lived the greater part of his life in Paris.

Contiguous to the National Garden is a large public park called ZAPPEION after the brothers Evangelos and Constantinos Zappas of Epirus, who donated it with its splendid exhibition hall to the Nation. On either side of the entrance to the exhibition hall stand statues of the donors, that of Evangelos by loannis Kossos; that of Constantinos by Georgios Vroutos. Among the many pieces of statuary by famous sculptors is the bust of loannis Varvakis by the master Leonidas Drossis. Varvakis is best known as the founder of the renowned boys’ school, the Lykeion Varvakeion, for the endowment of which he bequeathed his huge fortune. Other busts include those of Constantinos Paparrighopoulos, the greatest historian of Modern Greece, of Stephan Dragoumis, the most prominent political personality during the Macedonian struggle (1903-1909), and of George Souris, the leading satirical poet of his times.

A short distance from Plateia Syntagmatos, on the right of Odhos Panepistimiou, we come to a Renaissance edifice of Italian inspiration. This is the NUMISMATIC MUSEUM, which contains a rich collection of Greek, Roman and Byzantine coins, cameos and seal-stones. Built by the noted architect Erst Ziller in 1878, it was the private residence of the illustrious archaeologist Henry Schliemann.

Still keeping on the right-hand side we come to a five-storeyed building situated at the corner of this street and Odhos Omirou. Here are the premises of the ARCHAEOLOGICAL SOCIETY, built entirely in marble. The classical motif of the magnificent bronze door with its richly painted and gilded surround and the ceiling coffered in a delicate blue and gold deserve the greatest admiration. Besides creating the first National Archaeological Museum the Society, which was founded in 1837, has excavated sites all over the country.

Immediately after the Archaeological Society’s premises stands the ROMAN CATHOLIC CATHEDRAL. As the Latin inscription shows, the cathedral was begun in 1853, completed in 1887, and dedicated to St. Dionysius Areopagite. It is a three-naved basilica designed by Leo von Klenze (1784-1864), Bavarian Court architect and master-plan ner of modern Athens, and built under the direction of Lysander Kaftanzoglou (1811-1885), the outstanding Greek architect of the period.

Adjoining this edifice is the OPHTHALMIC HOSPITAL, a Byzantine-style construction designed by Theophil Hansen (1813-1891, the younger of two Danish brothers, both distinguished architects), in 1847, and completed by Lysander Kaftanzoglou four years later.

Just beyond the Ophthalmic Hospital is an ensemble of neo-Classical buildings: on the right the Academy, in the middle the University, and on the left the National Library. All three were gifts to the Nation from wealthy patriots; they are the most sumptuous monuments of Modern Greece.

The HELLENIC ACADEMY OF ARTS AND SCIENCES, a meticulously accurate reproduction of an edifice of the Classical period erected in the graceful Ionic order by Theophil Hansen at the expense of Baron Georgios Sinas, was begun in 1859 and completed in 1875.

The nine sculptured pediments and all the statues before the Academy are the work of the Athenian master Leonidas Drossis. The relief in the central pediment, which portrays The Birth of Athena, and the two gigantic statues of Apollo (right) and Athena (left) standing on tall columns, one on either side of the principal facade, are particularly impressive. The seated figures flanking the short flight of steps leading to the portico represent the philosophers Socrates (right) and Plato (left).

The portico consists of a double row of columns. The coffered ceiling is painted in bright blue and gold and the door opening into the vestibule has a surround of classical inspiration executed in brilliant color and gilding. A statue of the donor Baron Sinas stands on the right of the vestibule, while the interior of the Academy Hall is decorated with eight superb panels by the Oldenburg painter Christian Griepenkerl (1839-1916), depicting scenes from the Myth of Prometheus.

Visitors to the University will be surprised to see a statue of William Ewart Gladstone, standing on the right of the lawn surrounding the forecourt. The dedication on the plinth of this statue immortalizes the prominent part played by the great British statesman in the deliverance of Epirus and Thessaly from Turkish oppression, and their return to the Motherland in 1881.

The statues at the top of the steps leading to the entrance commemorate the great philologist Korais (1748-1833), ardent patriot and “father” of the Modern Greek literary language (right), and Capodistrias (1776-1831), first Head of State (1827-1831) and one of the major architects of modern Greece.

The UNIVERSITY OF ATHENS was founded in 1836, and was initially established in a large house which Schaubert and Cleanthes had built in Plaka (the old quarter of Athens) when they first came to Athens in 1831. This building, at the corner of Odhos Prytaneiou and Odhos Tholou, is still standing and is converted into a museum devoted to the earlier history of the University. The present University buildings were designed by Christian Hansen and the foundation stone laid by King Othon in 1839. The central building was ready for use in 1842, but owing to lack of funds, the buildings as a whole were not completed until 1850.

A colonnade with a handsome portico in Pentelic marble fronted by two Ionic columns with gilded capitals, and a coffered ceiling in blue and gold in harmony with the classical motif of a painted and gilded door surround, gives access to the interior of the main building.

On the upper part of the wall a fresco by the celebrated Austrian painter Karl Rahl (1812-1865) shows the resurgence of arts and sciences under King Othon. Statues of two national heroes, Patriarch Grigorios and the martyred poet Rhigas Pheraios, stand respectively at the right and left angles of the facade.

The NATIONAL LIBRARY, which is built of Pentelic marble on a foundation of poros, consists of a central building in the form of a Doric temple, with two wings. It was planned by Theophil Hansen in 1887 and the work executed under the supervision of Ernst Ziller, at the expense of the Valianos brothers of Cephalonia in 1901. A statue of one of these munificent benefactors, Panayis, stands outside the central building, and those of his two brothers Andreas and Maris inside the entrance hall. All three statues are the work of Georgios Bonanos.

The eminent philologist Andreas Moustoxidis on the island of Aegina formed the nucleus of the Library in 1827. The books were brought to Athens in 1833 and stored in the beautiful church of St. Eleutherius (the “Little Cathedral”). In 1842 they were removed to the first floor of the central building of the University – which had just been completed – where they remained until the National Library was inaugurated in 1903.

In recent years many fine nineteenth century buildings have been demolished and unimaginative concrete structures built on the sites, so that with the exception of the Ionian Bank of Greece on one corner of Odhos Pezmazoglou and the former buildings of the Arsakeion College for Girls (founded in 1836) on the other corner over the Doric portico, built at the expense of Apostolos Arsakis of Epirus in 1848, nothing remains of the splendid buildings that once lined both sides of this street of central Athens.

Athens – A Gourmet Delight

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If you want to experience Greece, then Athens is the city for you. Imagine going to the Parthenon on top of Acropolis Hill to enjoy the breathtaking view. Acropolis is known to be the Sacred Rock. It is situated on top of 512-foot limestone rock. Acropolis was originally built in 1500 BC.

Erechtheum is another impressive sightseeing spot. It is a temple that is built to honor Greek gods: Athena and Poseidon. The Propylea is a huge ancient gateway. It is situated right next to the Temple of Athena Nyke or Wingless Victory.

At night, you can find astounding sound and light show in the Acropolis. This show is held every night in English, and it is performed every night, except on the full moon night. The show lasts for around 30 minutes.

After the show, you can walk to the Plaka which is full of cafes and restaurants. Even if you don’t speak Greek, there is no need to worry. Most waiters can speak and cater English speaking customer. The food here is delicious and inexpensive.

In the afternoon, if you don’t have too much time for all of the sightseeing in Athens, you can stop at the souvlaki shop for gyros and authentic Greek salad. In case, you want to eat on the go, you can buy cheese pie, spinal pie, Piroski bread from the street vendors.

Syntagma Square is another area that is known for great foods. There are many great cafes in this area. Metax is a sweet brandy which is often served here.

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A Change of Pace in Athens Greece

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When someone mentions a holiday in Greece, the first thing that pops up in most people’s minds is sandy beaches and sparkling clean water. With a coastline 13,676 kilometers long, there is certainly a beach to suit every taste. However, Greece is also known for its capital  city ,  Athens ; a buzzing metropolis that never sleeps. Apart from the many fine hotels that are available, there is also alternative accommodation such as studios or apartments for a more affordable stay. For the tourist who wants to experience this city up close and work up a sweat at the same time, the best way is to rent a bike.

There are many cycling enthusiasts willing to take the challenge in a foreign country. Greece has many cyclists of its own and a plethora of agencies renting bikes or offering bike tours. All you have to do is decide how you want to do it; on your own or with a group. Since  Athens , like any big metropolis, has constant traffic congestion, cycling will certainly give you the freedom you’re looking for. Once you have studied your maps, you will be ready to zip in and out of traffic and discover secrets of the city that are off the beaten track.

Right in the heart of this modern city lie the ruins of an ancient civilization. As you head towards the city centre, you cannot miss the majestic hill of the Acropolis, a world heritage site. Sitting proudly at the top of the hill, is the famous columned structure of the Parthenon, which was built in honor of the goddess Athena. The hill and surrounding area abounds with the splendid remains of the past such as the ancient theatre of Herodes Atticus, the Erectheion and the Agora, the marketplace of ancient  Athens . All roads and narrow alleys lead you to these proud remains and reveal the mysteries of a distant world that is set amidst a modern city.

Along the way, you will find people and places to accommodate you on your tour. There are many roads that are off limits to cars as well as wide pedestrian pathways that are bicycle-friendly. Of course, during high season, the streets are dotted with people from all walks of life who come here to see the sights and experience the culture. The cafes and many eateries overflow with tourists while the locals, most of them fluent in English, are friendly and welcoming. Various artists and musicians are also there to entertain the crowds and shops spilling over with beautiful souvenirs.

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Holiday & Travel Guide For Athens, Greece

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Sightseeing

The incredible city of Athens, home to the ancient Gods and what a city to explore. The history and myths of this land are truly amazing, but be warned, the heat can sour to well into the 30’s during the hottest months of June to August so make sure you carry plenty of water and cover yourself from the scorching heat whilst touring the magnificent ancient ruins of Athens.

Let’s start with the Acropolis site, as this is what most tourists visit Athens for. These magnificent buildings are said to date back to the 4th century BC. The Parthenon building was originally constructed as a Temple, it has since then been a church and then a mosque. This building is easy recognised by anyone around the world, its vast size is jaw dropping and no amount of pictures that you have seen will prepare you for the true enormity of this site. Also, there are the ruins of a great theatre, that had once been used in the Roman times for gladiator fighting, nowadays the theatre is still used but for the more gentile performances of Ballet and other concerts. After you have spent most of the day exploring the wonders of this ancient site and listening to the myths that surround it from the guides, you will probably need a good rest before you prepare yourself for more wonders, along with the many museums full of ancient relics. Children as well as adults will love the Children’s Museum and for those that love music, there is also a Music Museum, then a Greek Folk museum. Actually, there are quite a few museums and all of them are worth of a visit along with the art galleries. You can’t miss the day tour to Delphi, to marvel at the ancient sanctuary of Apollo or the magnificent monuments and bronzes in the museum. For those who want another cultural trip, visit Cape Sounion where the 5th century temple of Poseidon stands, then the famous theatre of Epidaurus in Argolis. There is so much to see you may be better off hiring a car so you can do the tours at your own leisure and cut down excursion costs.

Shopping and eating

You will have a great time shopping in Athens modern town, with a multitude of shops to choose from, but the best place to visit has to be the old town “La Plaka” with its narrow pedestrian streets and quaint shops. You can spend hours searching for your ideal gift or souvenir in any one of the shops, as they are crammed full of delightful items, like jewellery, paintings and copies of ancient relics and buildings. There is something for everyone; you won’t leave the old town without purchasing something. If your feet are tired then there are plenty of cafes for you rest up in and have a well earned drink, and more than enough restaurants in the old town that serve a variety of meals from moussaka and stuffed tomatoes to filled baguettes, snacks and delicious pastries. For those looking for more international foods then the modern city centre would be the place to find it, as well as most of the glitzy nightlife of the city.

Happy Holidays

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