Make An International Conference Call

A lot of technological advancements in communication and broadcasting have paved the way for bringing people from across the globe closer through an international conference call. However, people have been calling internationally without so much the thought of doing it the right way to save costs. If not, their telephone bill could amount to hundreds or even thousands of dollars every month.

On the bright side, thanks to technology and modern times, there are a lot of international calling methods that are existent nowadays than there did many years ago. The humble telephone is not anymore the only means to call someone half a world away, but there is now a new method that relies on new technology like VoIP or Voice over Internet Protocol. VoIP makes phone calls over the Internet possible instead of traditional long distance calls.

To effectively communicate with other people across the globe without making a hole in your wallet is fairly easy. Just like making a regular conference call, an international conference call follows the same basic principles:

(1) participants dial in to a conference call access number, (2) they enter the access code or PIN for their conference, and (3) they join the conference.

International conference calling is unique in a way that international participants need special access numbers to avoid paying expensive international call rates. If you go to the larger services providers you might get an international toll-free number to access the conference. Other providers set up local access numbers in countries where their customers normally call.

For instance, you want to hold a conference call with clients in England, Japan, and Canada and you’re located in the United States. All you need to do is dial either an international toll-free access number or a local access number. Those who use the local access number are right away connected to the central conference bridge via a global IP network.

Using a dial-out system rather than a dial-in system is another economical way of making these kinds of calls. In a dial-out system the moderator dials out to each participant individually, thus absorbing the costs of each international call.

International Conferencing for Your Business Brilliance

With fast paced globalization, world economy has witnessed a drastic change and now the companies have decided to head on foreign investments to maintain pace with the changing market scenario. Companies are keen to set up offices across the world. The reason for establishing offices abroad is to keep a strong footing in international arena. So, in order sustain close contacts and co-ordination with the regional branches of the corporate houses, international conferencing has become really indispensable. Besides, such conferencing solution has proved to be an essential means of connecting multiple parties straight to people in various locations round the globe.

Frankly speaking, gone are the days when business personnel and representatives were required to throng to foreign countries to meet and invite new business collaborates, suppliers, channel partners, retailers and other dealers. With international conferencing becoming the most sought after tool these days nothing seems impossible. One can just make good use of internet or telephone to connect with the stakeholders and communicate with them in real-time. So it is not only convenient but also reduces the conference calling expenses, curtailing the traveling time and costs each time.

Big business houses and organizations, seeking for the most cost-effective means to manage their conferencing arrangements can look for call service providers which offer effective services at reasonable costs. The service providers come up with wide range of web interacting solutions that let the users work in virtual setting which is pretty supportive to collaboration. The basic requirement for such type of virtual meeting is computer or laptop well accompanied by fast net connection and a conferencing application. The conferencing service doesn’t demand any software installation by participants or moderators. What’s more is that the user-friendly application is well accessible from all the web browsers devoid of any plug-ins. Simply put, they are fully safe, as the service operator encrypts the solutions as per maximum security protocol.

There are plenty of providers dealing with international conference call service who are into offering global conferencing service to company. The providers present applications which are installed with multiple advanced features. The users get the choice of transferring the applications, documents and files without any heck followed by sharing the whole desktop with participants present on the other side. The webcasting service lets the participants to record the meeting for further reference. Apart from these, the effective features include drag and drop, white boarding which are included into the transmission software to guarantee right brainstorming and transmission at real time amongst participants who are located at distant places. Companies as well as individuals can choose such features as per their needs and requirements while gaining international conferencing solutions from reliable service providers.

To conclude, this can be said that with operator backed conference call, you get the liberty to simplify the whole conference process and facilitate your meeting in a more effective and formal manner. Well, regardless of your business size, be it big or small, you can make good use of this superb international conferencing and make the communication easy like never before.

Delivering Highly Successful Online Video and Viral Campaigns

There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

Recent examples of online videos going viral include:

Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

1. Capture the Moment

There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

2. High Quality and Relevant Content

Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

3. Social Sharing

The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

4. Brands and Products

It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

5. Consumer Attention Span

Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

capture your consumer, draw them into your world and make your message stick in their mind;

6. Viral Video Seeding

Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

7. Technical issues and bandwidth

Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

(i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

(ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

8. What’s in it for the Consumer?

The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

9. Analytics and key metrics

All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

10. Continual Improvement

Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

Dishing Out Television!

It’s almost the beginning of July 2006. The Direct to Home (DTH) scene in India is getting ready for the mother-of-all battles. The Subhash Chandra owned Dish TV is going to have a competitor in the Rupert Murdoch backed TATASKY DTH platform soon. Though TATA owns seventy odd percent in the venture we all know where the technical expertise is going to come from.

Newscorp via STAR TV will no doubt be building a strong product for Indian households. Let us not forget that they own and operate BSKYB in the United Kingdom where they are almost considered untouchable in both quality of service and reach. DISH TV too is not sitting still. Only a few months from their launch, they started offering services like Movie On Demand and of course the more recent announcement of the inclusion of extra channels including SONY on their DTH platform.

STAR having stayed off the DISH TV platform with only STAR UTSAV making a token appearance, have made their intentions clear. This year promises to be an all out exciting one for television viewers in the country. Both the players are known to be aggressive. They are not going to pull any punches and surely aren’t taking any prisoners. When BSKYB launched to a lukewarm reception in the UK, SKY started giving the set top boxes free, they also bought all the exclusive football rights for an astronomical amount to bring in the viewers. Free set top boxes plus the only place to watch their football the Brits bought into BSKYB big time making it a thundering success. ZEE on the other hand back home is constantly updating their services portfolio. The latest addition to their list is Mobile DISH TV. Yes, that’s right you will be able to watch all their channels on the move in a car or a bus. They have a year’s head start over TATASKY and are looking to consolidate their lead.

TATASKY on the other hand has deep pockets and a vast library of content to dish out on their platform. It’s too early to tell who will win this fight but signals are out there that the fight will be long and fought hard. Especially now since SONY has joined DISH TV the lines are drawn. Like I mentioned some time back, people do want all the goodies that a DTH service brings but how many will want two different boxes at home is the question? Maybe it will lead to the mother-of-all mergers…the TATASKYDISH TV Network!

Direct TV and HD – What’s The Story?

So, you want to get into the HD scene and don’t know where to start? First, you’ll need to make sure you have an “HD-ready” television set to go with the service, that way you’ll actually be able to see the beautiful views and awesome sounds that HDTV will provide you with. You’ll most likely have to check your TV’s manual to find out if it supports 720p, 1080i, or 1080p, 720p and 1080i are the same, but most TV makers put 1080i to attempt to fool you, so watch out for that.

Now, you’ll need to decide which TV service you would like, Direct TV, Dish TV, or cable. With cable, you’ll get about 55 HD channels depending on which cable provider, with satellite TV, you’ll get 73 HD channels, and with Direct TV, you’ll receive 92 of your favorite HD channels, whereas with cable and Dish TV, nearly half of the HD channels you’ll be getting will be ones you’ve probably never heard of and if you have they are ones that you want and feel you need for the total HD experience.

For example, have you ever heard of Treasure HD, or Equator HD? No, no one has, and no one watches those channels either, so in fact, many people are paying extra for tons of channels that they have never heard of and will never watch. With Direct TV, you’ll be getting all the HD movies you could ever want with channels like Universal HD, Sony, Warner Brothers, and the traditional movie channels in HD, such as HBO and Starz. Direct TV also offers local High-Def channels, unlike what the cable companies would like to tell you on their commercials and DirecTV adds more HD programs all the time so there is little worry of tiring of these movie stations. Direct TV offers as many local HD channels as cable does, such as ABC, NBC, CBS, and Fox. Of course, like cable, the availability depends on the region.

As with cable, you will also have to get a separate receiver for your HD channels with HDTV Direct TV. The basic HD Receiver for Direct TV will give you 1080i (720p) picture, while the Plus version will give you the full 1080p picture that is truly worth showing off on your new flatscreen. You’ll only pay a one-time fee, though, for most Direct TV boxes, while with Cable ones, you have to pay so much per month.

Global International Conference Calls

So you are looking for the best international conference call solutions to easily host global conference calls for your business or individual use. So which solutions are the easiest and most affordable?

As a part of most businesses, international conference calls are necessary sometimes. Since people attending the call may be connecting from any part of the world, using a reliable and quality solution is the key to a successful conference call.

When looking for a great conference hosting service, there are two important factors to consider: reliability and saving money.

You certainly want your calls to have a great quality. The voice must be clear and fast, with no major delay. Considering the fact that it is an international conference call and because of the long distance, the call quality plays a big part.

Another factor is choosing an affordable, low cost solution. After all, why spend too much money on a conference service while you can save money and use a more affordable one with equal or even more features?

Some companies offer you toll free numbers to make your conference calls free for people from US and Canada. You will also receive a separate number to give to your international customers or business partners to use to connect to the call easily.

When you do a simple search online, you will be amazed to see how many different companies are offering conference hosting services for global use.

Each of them come with certain benefits, quality, and price. You can compare carefully your choices to choose the best solution for you.

Direct TV NFL Sunday Ticket

Did you ever have a friend who was a perfectly nice, normal guy most of the time and then as football season approached turned into this in-your-face obnoxious football-loving freak?

I do.

Don’t get me wrong, even though baseball is really my thing, I like football as much as the next guy, as long as the next guy isn’t Alan. He and I have been friends since high school and ever since I’ve known him he’s been a huge football fan…no, wait; make that a huge football junkie.

He can’t seem to get enough. He’s a walking encyclopedia of football trivia and loves to share his knowledge, whether you want it or not.

So I was more than a little surprised to learn that Alan, of all people, still didn’t have the Direct TV NFL Sunday Ticket!

When I asked him why, the poor guy actually looked embarrassed. He said he’d seen where it was over $200 to sign up and he didn’t think he could afford it.

So he spent a lot of hours on several different occasions trying to find a good deal online, but every time he’d go back to a site he liked, he never could find the same offer he’d seen before.

I would’ve been inclined to think it was just Alan – that he’d been hit one time too many as a linebacker back in high school, but I knew exactly what he was talking about.

I’d been there myself a few months earlier. If I hadn’t found one site in particular that keeps track of all the best deals not only on the Direct TV NFL Sunday Ticket, but also on other satellite deals, including Dish Network, I’d probably still be searching.

You don’t have to take my word for it. I listed it down at the bottom of this article so you can see for yourself.

I explained to him what I had learned. First of all, you don’t have to pay the total all at once, Direct TV will let you spread your payments out over several months.

I actually did the math, and with all that they offer, you’re getting a steal. The package actually works out to about a buck a game!

No where else can you get up to 14 games each week and have them automatically download to your DVR on Mondays. You can also track the performance of your favorite player, see real-time scores and stats, and hear play strategies straight from the coaches’ mouths.

But here’s what makes finding the best deals so difficult to do.

There are literally hundreds of thousands of websites to slog through, most of them poorly designed or full of graphics so obnoxious they make it hard to find what you’re looking for.

Some of them won’t even be in existence the next time you look for them. And the so-called ‘deals’ they offer seem to change almost daily. That’s why I think you’ll be impressed if you click on the links at the end of this story. Those guys stay right on top of the latest and greatest offers from Direct TV, which of course includes the NFL Sunday Ticket.

I’m happy to report that Alan finally got his Sunday Ticket and he claims he has me to thank for it.

I’ve giving you the same advice I gave Alan, so now you can get the Direct TV NFL Sunday Ticket and know you’re getting the best deal.

Go to the websites listed below. Get the facts. Get the most current offers available. Get your own Sunday Ticket. You know you want it. You deserve it. Just do it. You can thank me later.

Affordable Dish Satellite Networks for Best Viewership

For the global TV viewers, dish satellite network has changes and even say transformed the manner in which the quality and clarity of the entertainment has been delivered to the audience across the world. Global satellite internet use the most modern technology of communication for offering best and DVD quality pictures for a better and more enhanced crystal clear high definition experience. Being one of the most popular mechanisms to offer world class TV viewing to viewers.

A number of reasons are therefore stated to endorse the importance of the dish network. The primary reason that emphasizes the need of global satellite network is the availability of the network in very affordable and cost effective price tags. Even these equipments and mechanism is available in the feasible price, the quality and compatibility of the services are never compromised in any manner.

The installation process of dish satellite TV is highly straight forward and very easy to be executed. The entire process however requires cautious method of installation and strategic setup implementation to avoid last minute inconvenience. The quality of the service reception in the dish satellite network is another vital factor that makes it highly commendable and popular. The cost structure of this mechanism puts the best affordability factor on the services. Global satellite network experts are even very keen to keep the prices more down and mitigated for the more affordable TV viewership.

Offering new technologies for the esteemed mode of telecommunication is precisely the best thing that is developing a new craze for the viewership needs. Exceptional visual quality and high definition video quality is now creating a new phenomenon for audience thus no one now can escape the inevitability of the inception of new range of dish satellite networks. The cost of the dish network cost is very less than the tradition cable networks and the process can even push audience with a proficiency to track the fee spend on these subscription fee.

While going through the installation of the global satellite network, always try to take the services of some expert installers to get the best installation of the equipments for the best viewership ever.

Scope Of Programmatic Buying In Healthcare Marketing

Data management programs enabled with technology has completely changed the way marketers buy media today. More and more companies are embracing technologies that facilitate media transactions in real-time and at a granular level. Programmatic buying ecosystem is at the core of this revolution and has triggered a paradigm shift from a conventional non-personalized mass media buying to targeted ad placements based on user behavior.

Programmatic buying means sale and purchase of media in real time in an automated manner through software and algorithms. Automation is real time and accurate to such extent that it not only saves time but also improves efficiencies in terms of ROIs and reaching a target audience with laser-guided precision.

While Programmatic buying has not yet taken the healthcare domain by storm, a buzz around the topic has started getting louder in recent times.

Media buying in healthcare quintessentially has been done in a traditional manner through sales teams approaching publishers either offline or online and then go through a long process RFQs, negotiations, preparing artworks and specs modifications, purchase indenting, vendor onboarding and eventually releasing payment. And all this convoluted process has to go through before the ad is even published. Hence there is a lag between purchase intent and actual media release. And that is what Programmatic is good at solving.

So how does Programmatic buying works and why hasn’t it caught the imaginations of healthcare marketer yet? Let us dig into details.

How does Programmatic Buying Works? The Programmatic Ecosystem

First, let us understand some commonly used terms used in the Programmatic Buying world and also how the Programmatic ecosystem actually works.

Step 1:

When a user clicks on a web page that has an advertising space on it, the publisher of the web page sends a cookie to user’s web browser (Chrome, Internet Explorer, Bing… whichever).

What is Cookie: Cookie, in simple terms, is a small data file that is sent from publisher’s web server to user’s web browser which serves to establish user’s identity

Step 2:

In case an inventory (advertising space on a web page) is available for sale, it triggers a request from publisher’s Ad Server to their Supply Side Platform (SSP) to fill the Ad slot

Definition of SSP: You may think of Supply Side Platforms (SSPs) like a library or storehouse of Ad Inventories available for placing your advertisement. It is a platform that connects sellers (web sites, blogs, directories etc.) with buyers or advertisers who compete against each other for available Ad space.

Some of the well-known supply side platforms are AppNexus, PubMatic, AOL or Google’s DoubleClick Ad Exchange.

Step 3:

SSP then issues a bid request to Demand Side Platform (DSP). This bid request contains information about the user who is about to see the Ad like her demographic profile, browsing history, etc. This information helps DSPs to make an informed decision about a user before making a bid.

What is a DSP? : Demand Side Platform or DSP, as they are referred in programmatic world, is a doorway to purchase advertising space in an automated fashion. Think of DSPs as advertiser’s gatekeepers who matches inventories with buyer’s marketing objectives. DSPs make bidding decision on behalf of a buyer after evaluating parameters like publisher’s profile, ad placement, the floor price of available impression, etc.).

Some of better-known DSPs include DoubleClick Bid Manager by Google, AdMission, MediaMath etc.

Step 4:

Based on the algorithm, DSPs assesses inventories to determine how valuable the impression is and whether to participate in the auction on behalf of an advertiser. If DSP decides to participate in bid auction, it sends a bid response back to SSP

Step 5:

SSP gathers all bid responses and picks a winner based on the second-price auction, that means, the one who bids slightly above the second highest bidder.

Step 6:

SSP notifies winning DSP and the DSP, in turn, sends Ad serving code to SSP. Finally, SSP passes on Ad serving code to user’s browser and renders the Ad. The Ad is then served along with other content on a web page.

Best Buy to Let Mortgage Calculators

Want to increase your profits as a landlord? Learn how by finding the best buy to let mortgages. And whilst the Bank of England base rate is retained at just 4.5%, now is still a very good time to be considering property investment or simply refinancing any buy to let properties you already have to release equity for future purchases.

It would be easy to start saying just how easy it is to become a landlord and earn income from UK investment property and how you can simply sit back and watch the profit tumble in like a cascading waterfall. The reality is that there are a number of key issues that you will have to be involved in to ensure your investment property portfolio works to its optimum. With tenants to source and vet, an investment property to maintain, buy to let mortgages to arrange, letting agents to manage and accounts to monitor, it does take a certain level of commitment. So if you are still keen to have a slice of the much talked about property game then you will want to read on to find out how to get started?

Despite the negative press that the housing market experienced at the beginning of 2005, there are a number of reports circulating that suggest that figures have shown an increase towards the end of the year. This is of course good news at the end of what some predicted would be quite a difficult year in the housing market. There is of course the question of what will happen in 2006 and the property market. It is never a precise prediction as there can be many influencing factors but what we do know for certain is that over the last few months we have seen interest rates stabilize and property pricing stablising as a result of this.

So does that mean we should avoid investing in property until the market starts to increase again. In some respects many people might suggest that investing in property at any time is a good investment. When you consider that historically property has doubled in value, and sometimes tripled in value, every last 10-15 years, then it is likely to see you a good return on your investment if you are prepared to take a long term view. Plus, there still remains a high level of activity from Landlords and investors alike with a number of buy to let mortgage providers suggesting record levels of applications being received. For those looking for a get rich quick overnight scheme, then this is not for you. But when you consider the long term gains, it might be worth reading on and don’t forget that it is worth doing plenty of research and finding out as much as you can about investing in property.
During a rising market, a property investor may decide to use this window of opportunity to release some of that equity realized in the value of the property, to use for additional property investment. However, the property investor is less likely to use that capital released during a rising market. Instead, the landlord will wait until the market has re-stablised itself or experiencing a decline. At this point, they will then use this window of opportunity to purchase lower priced property and the circle continues. That is why property investors are in it for the long term and why they see the market as being profitable to them in all conditions. And when you consider that property prices only need to increase by an average of 4.4% year on year, it is easy to see why this type of investment is so achievable.

Successful property investors will do a lot of research on areas that they believe will become property hotspots and areas which are less likely to perform. There are many areas experiencing high levels of growth and financial investment with a lot of regeneration programmes in place or planned in the future. Even by simply monitoring publications such as Construction News can give a good indication of where new commercial premises are being built which can be a good indicator of new businesses moving to the area which it turn can lead to an increase in demand for property locally.

It is the general consensus that interest rates have stablised and there is even speculation of a drop but either way, they have been steady for a good number of months now. Slower capital growth does result in buyers having to put more effort into managing and developing their portfolios. And more importantly making a profit from property. Buying property at discounted prices can be done but you must do your homework to make sure they are genuine discounts and incentives. And don’t forget that in a slowing market, vendors will be more likely to listen to your offers. Albeit if they are a bit cheeky. In particular, you can use the negative press that is often surrounded by the property market to your advantage. For example when the media are circulating stories of a dropping property market, then vendors are even more keen to listen to your offers.

How to Get Started in Buy to Let

o Do as much research as you can. You can even get some free publications including Free Buy to Let Guides
o Find out what properties are selling for. A good way of doing this is by contacting estate agents and researching on the internet. A good way is to look at property house price websites.
o What is the level of demand for rental properties in the area
o What type of property is most in demand. For example, if it is a university city, then the demand for shared student accommodation may be much higher than property for professional sharers.
o Find out what rent is being achieved on those properties and the likely time to get the property let out. Speak to letting agents and local businesses that may be letting properties already in the area.
o Raising deposits for your investment properties, may be easier than you think by releasing equity from any of your existing properties.

So how Do you know if you have bought a good investment

Well there is always an element of risk but providing you follow the main logic you should eliminate most of them. It is also important to make sure you continue to review your buy to let mortgage funding on a regular basis as this can have a big impact on your success and cash flow. As we have said above, the property market can rise as well as fall so providing that you have some cash funds in the bank to help you through any tougher market conditions then you could reap the rewards in years to come. But it’s important that you calculate these carefully into your projections to ensure that whatever funding you may need to input into the investment property that it will be outweighed by the eventual gain.

Providing that you are buying a good quality property in a good area with strong rental demand then it’s worth considering. Don’t just buy a property because it is cheap. You might buy a property at a very discounted price, but if you can’t let it, you could find yourself covering the buy to let mortgage payments for months to come which will see a big dent in your profits. Find out why it is cheap. Is there an increase in crime in the area, have plans been submitted for a large industrial unit to be built behind the garden etc, etc. Do your research. And don’t be afraid to develop a property for profit. Buying at the right price, in the right area and doing the right renovation on the property, can also see you return a decent profit. Re-financing the property on completion and letting it out could give you the best of both worlds.

Having taken into account all the considerations above, to calculate if it is a good investment, you need to ensure that your annual rental income exceeds the cost of your monthly buy to let mortgage repayments and maintenance costs. And it is more likely that your annual rental income will be stronger if you select an investment property in area with a strong and growing rental demand as it is less likely that you will experience rental voids and be supplementing the monthly buy to let repayments.

So in conclusion the property market is likely to remain a prime choice for property investors as long as they are will to commit to the long term.

Firstly, you need to establish if this is the right time for you to become a landlord and how much it is going to cost you. Can you afford to tie up money in a property? If the worst comes to the worst, can you afford to lose that money?
Before you agree on the purchase price of a buy to let property, it is important to find out from local letting agents, what the likely rent could be. They should be able to let you know which types of property are in highest demand and which areas are the most sought after for tenants. If you need to find out whether your potential buy to let is looking like a good investment, ask your broker/lender to work out the yield (ie the money you are investing and the rental income you will receive) on the property against what your repayments are likely to be. I you are investing in an up and coming area, it could still be a viable investment despite the figures not looking too healthy today. If you believe that the area will be having a lot of other investment or new businesses moving in, then there is the possibility that the surrounding property market will have a positive knock on effect. When the valuation is carried out on the property, the surveyor who visits the property will also be expected to give an assessment of the expected rent as well as the value of the property.